Phrase of the Day: Persuasion Army

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From Swampland’s account of Obama’s election strategy:

The Persuasion Army. Plouffe repeated this term often. “We’re absolutely committed to building the best persuasion army. We think that’s something Bush did really, really well in 2000 and 2004.” Plouffe said it’s much more powerful to have people from your own neighborhood not only explaining their support for Obama but being able to answer questions and correct wrong impressions. “And it’s not just about quantity, though a critical volume to get the work done is important, it’s about quality and we’re lucky that one of Obama’s strengths is that he draws some really talented people,” he said. Plouffe pointed to yesterday’s L.A. Times/Bloomberg poll: “If only 13% of your voters support you enthusiastically, your volunteer base will be very low, versus when more than 40% say they are very enthusiastic about you, your volunteer base is very high.”

For Hawaii, of course, they’ll need to call in the Persuasion Navy and possibly the Persuasion Air Force.

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